Erika Lust Signs Distro Deal With Joy Media Group

LOS ANGELES—Joy Media Group, in collaboration with Bizarre Entertainment, has entered into a distribution agreement with Erika Lust, the eponymous studio helmed by acclaimed adult director Erika Lust. Under the deal, Joy Media Group will distribute DVDs and license movies for broadcast from ErikaLust.com library, comprised of plot-driven, feature-length adult movies and series created by Lust and tod industry directors. Commented JMG vice president of sales David Peskin, "If you're looking for porn that is story-line feature length, or binge-worthy series with all-star adult performers, Erika Lust is your answer. I'm so proud to work with Erika and her team, and to begin offering her movies on DVD to our extensive customer base." Erika Lust herself remarked: "Our expansion to DVD and additional broadcasters opens up new platforms for consumers to enjoy our movies. We're proud of the adult sex movies we make and we're proud of who makes them. Our studio aims to challenge the porn industry standards by promoting the cinematic possibilities of the medium, high quality storytelling and a realistic representation of human sexuality and sex. The new venture with Joy Media Group aligns perfectly with our vision. David's excitement, enthusiasm and expertise complements our innovative and diverse content." The first DVD release, Safe Word, directed by Lust and starring Mona Wales, Micky Mod and Nina Hartley, is scheduled to street worldwide on May 1. Peskin has already begun taking pre-orders. Buyers can view the exclusive trailer here. For more information and sales inquiries, contact Peskin at [email protected] or (818) 237-5136 ext. 2305.