Hustler Hollywood Opens in Modesto

LOS ANGELES—National retailer and part of the Hustler empire built by Larry Flynt, Hustler Hollywood on Thursday announced that its doors are officially open for business at 1560 McHenry Avenue in Modesto, Calif. The store officially opened on December 30, 2022, making it the company's 53rd brick-and-mortar store to open in the U.S. and the 14th location in California for the retail chain, a leader in the sexual health and wellness arena for over two decades. The company has since opened additional stores in Philadelphia, Pa., Houston, and Tomball, Texas, bringing the total number of stores to 56 and counting. The Modesto location will carry an expansive selection of products that cater to any desire or budget, including lingerie, fashion-forward apparel, accessories, bath and body items, and unique gifts, including games and party supplies for bachelor/bachelorette bridal showers, festivals, and more. Each store is designed to be intimate and sophisticated and offers an upscale consumer experience and unparalleled customer service, making the company stand apart from its peers. “Modesto is a city that is on the rise, making it a perfect location for Hustler Hollywood’s 14th California location," said Philip Del Rio, vice president of retail. "Our fans in the area have been asking for a store for quite some time, and we are happy to be able to bring one to them. The city has been supportive and wonderful to work with throughout the process. We look forward to participating in the community and contributing to the city for years to come." The boutique will hold a celebratory grand-opening event on Saturday, February 4, 2023, from 6 to 9 p.m., where attendees, while listening to a live DJ, will have the opportunity to mingle, shop, and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening. In addition, one lucky winner will receive a $300 in-store shopping spree. The event is free and open to the public.  All Hustler Hollywood retail locations offer a military discount of 10% to customers who provide their active military ID at the time of purchase.