Vibratex Launches #truemagicwand Campaign

NAPA, Calif.—Vibratex, the North American importer of the Magic Wand brand, has announced the #truemagicwand campaign—a tool by which retailers, distributors and consumers can connect with Magic Wand’s status and authenticity. Vibratex noted in its announcement that "it's important to remind consumers that there’s really only one actual Magic Wand range—in other words, one #truemagicwand." Magic Wand is now applying the tag to all evergreen campaigns, marketing collateral, and even the brand’s website at truemagicwand.com. Further, the purposive use of #truemagicwand is also an opportunity to remind retailers to warn consumers of actual counterfeits. “Just as the Magic Wand brand is much more than a collection of products, #truemagicwand is much more than a tagline,” Vibratex CEO Ken Herskovitz explained. “It’s something that reflects the weight of what it means to be the one that started it all.” Moving forward, Magic Wand will be rolling out a series of #truemagicwand resources customers can use, including banners, social media graphics and more. A long-form video showcasing #truemagicwand is available now, with short clips for social media and website product pages coming soon. Contact Eddie Romero, director of business development, via [email protected], to request resources, as well as for all Vibratex and Magic Wand sales questions and inquiries.   To learn more about Magic Wand, visit truemagicwand.com. Join Magic Wand on Instagram @truemagicwand.