Besharam Celebrates 9th Anniversary

ATLANTA—Indian adult retailer Besharam celebrates its ninth year in business this month. The company, found online at IMBesharam.com, was founded in 2013 by Raj Armani and Salim Ranjan as a one-stop e-commerce shop designed to bring the top international sexual wellness brands to Indian consumers. Recalling that at the time of launch, adult toys were considered taboo and even "deviant" in the Indian marketplace, Besharam co-founder Armani commented, "In the initial years of setting up IMBesharam, our path to becoming a viable business was to create acceptance around adult toys. We had to tell people that seeking pleasure was not a sin." To date, the company reports, it has delivered more than 1 million orders and receives over 2 million visits yearly to its flagship site. It has also helped shift the public perception of pleasure through campaigns including the Great Indian Sex Survey, Log Kya Kahenge and the Kinky Delhi Campaign. In addition, the company notes, it has "consistently extended sustainable partnerships with Indian sex educators to support individuals in seeing their pleasure on equal terms with self-love and self-exploration. Through its educative and interactive content around sex, gratification and everything around it, the Besharam team strives to encourage Indians to explore, experiment and experience the epitome of their pleasure—every day." As part of the celebration of its nine-year milestone, Besharam posted a video to its Instagram page of congratulatory wishes from Indian peers including PeeSafe, Sirona, Bleu Condoms, Sangya Project and Tickle.Life, along with international partners MaleEdge and Satifyer USA; youth influencers Under 25 Universe, Kajol Tyagi, Anagha Shinde and Divya Dhawan; sexual wellness influencers Pallavi Barnwal and Aili Seghetti; and medical practitioners Dr. Niveditha and Dr. Rashi. See the video here.