Hustler Hollywood Opens New Boutique in Palm Springs

BEVERLY HILLS, Calif.—National retail chain Hustler Hollywood that it has opened its 41st location in Palm Springs, California, which also marks the 12th location in the state. Located at 475 E. Tahquitz Chanyon Way, the store is one of Hustler Hollywood's new boutique-style outlets currently rolling out in select markets across the country. It has a smaller footprint than the retailer's traditional stores and caters to a more niche clientele. Offerings include fashion-forward loungewear, lingerie, swimwear and apparel, as will as select bath and body items and unique gifts. Open late, the store is within a short walking distance of Palm Canyon Drive, the main strip in the city. The store is open late. "Palm Springs is known worldwide as a premier destination and has long been a haven for the LGBTQ+ community. A place where one can go and openly be themselves without fear of judgment or persecution," Hustler Hollywood vice president of retail Philip Del Rio said. "Hustler Hollywood has a history of supporting all communities through our diverse products, education and sexual wellness initiatives. We stand firm in our support of all people regardless of gender or sexual orientation and believe people should be free to love and be loved by whomever they want. We know we will be a wonderful addition to the city and look forward to being a part of the Palm Springs community for years to come."  A grand-opening event weekend is slated to kick off on Friday, July 22 with a ribbon-cutting ceremony in conjunction with the Palm Springs Chamber of Commerce, followed by a celebratory party on Saturday, July 23, from 7 p.m. – 10 p.m. While listening to a live DJ, attendees can mingle, shop, enjoy desserts and drinks, and win prizes throughout the evening. One winner will receive a $500 in-store shopping spree. The event is free and open to the public.