Tush Tush Poppers Inhaler Cap Rebrands as Yush Yush

TORONTO—The new poppers inhaler cap brand that launched last month under the name Tush Tush announces that it is officially relaunching this week as Yush Yush, with existing pre-orders scheduled for shipment starting June 15. The Canadian brand plans to make its public debut at Toronto Pride the weekend of June 24-26, setting up an exhibit/vendor booth at the event’s StreetFair marketplace, where the accessory will be available for sale on-site.   In its announcement, the company explains that it decided upon the new name because "the word 'yush,' which is a slang for the word 'yes,' embodies the brand’s vision to embrace sex positivity, inclusivity, and prioritizing sexual wellness."  “While poppers have been a euphoric mainstay for thrill-seeking gay men for more than 50 years, they have been steadily gaining popularity amongst a whole new generation of club kids, partygoers and influencers,” said Yush Yush founder/CEO Willie Tsang, citing a recent New York Times article spotlighting the party favor. “With the launch of our Yush Yush inhaler cap, we are so pleased and excited to introduce a quality product that enhances the user experience with alkyl nitrites by taking the heady rush to even greater heights.”   The patent-pending Yush Yush poppers inhaler cap ($14.99 USD) ships with two disposable diffuser wicks (10-piece diffuser refills are sold separately), is guaranteed leak-proof and spill-proof, retrofits current poppers bottles and easily twists open and closed with one hand.   To learn more about Yush Yush, visit YushYush.com.