Hustler Hollywood Opens 40th Store in Old Town Pasadena

PASADENA, Calif.—National retailer Hustler Hollywood has opened its 40th brick-and-mortar store, and it's 11th in California, in the center of Pasadena. Opening its doors on May 26, 2022, the store is located at 36 E. Colorado Blvd. The 2,500 sq. ft location is a first-of-its-kind specialty boutique created specifically for the Pasadena market, offering a tastefully curated selection of the retailer's most luxurious merchandise including best-selling lingerie, heels, fashion-forward apparel and accessories. In addition, the store will carry bath and body items and unique gifts such as games and party supplies for bachelorettes, bridal showers, festivals and more.  "We are thrilled that Old Town Pasadena is the first location where we will be introducing our new concept boutique," said Philip Del Rio, Hustler Hollywood VP of retail. "Customers will experience an elevated shopping experience with all of our best-selling lingerie items and gifts. Larry [Flynt, Hustler founder] loved Pasadena and always envisioned a store in the city—and I know right now he's looking down on us with a smile."  The boutique will hold a celebratory grand-opening event on Saturday, June 11, from 6-9 p.m., where attendees, while listening to a live DJ, will have the opportunity to mingle, shop and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening. The host and emcee for the event is local celebrity drag queen Allusia, who will also welcome a surprise industry guest who will sign autographs and take photos with fans. One lucky winner will receive a $750.00 in-store shopping spree. In addition, the first 50 guests through the door will receive a gift bag full of fun items. The event is free and open to the public.  For more information, visit HustlerHollywood.com.