Will Ryder & Co. to Throw 'Heaven & Hell' New Year's Eve Party

HOLLYWOOD—For the first time ever, director Will Ryder along with producing partner Scott David and club promoter Danny B are bringing their notorious "Heaven & Hell" adult industry bash to New Year's Eve this year. Following the return of the annual tradition this past Halloween after a one-year hiatus due to the COVID-19 pandemic, this new edition of Heaven & Hell kicks off December 31 at 9 p.m. in the same location: Station 1640 at 1640 N. Cahuenga Blvd in Hollywood. The event will be hosted by adult stars Sabina Rouge, Rachael Cavalli, Madi Meadows, Nina Elle and newcomer Zerella Skies, with AVN Hall of Famer Misty Stone pouring shots throughout the night and James Bartholet serving as the evening's emcee and conducting the midnight countdown. “Our Heaven & Hell events have been so successful that club owner Danny B thought it would be a great idea to throw it again,” Ryder said.  Added Cavalli, "I had people in the industry telling me they didn't have any plans this year, so this party is for them. I'm really excited." Adam & Eve, which is sponsoring the red carpet for the party, will provide complimentary admission for all adult industry members who arrive before 11:30 p.m., but attendees must be 21 or over. Guests of industry members will be admitted for $20, and Ryder will be greeting arrivals at the door. Talent agencies co-hosting the event and bringing their models to ring in the new year will be Society 15, OC Modeling, Spiegler Girls, ATMLA, Nexxxt Level, Foxxx Modeling, Hussie Models, 101 Modeling, East Coast Talents, Ideal Image Models, Coxxx Models, The X Agency Models and Elite Talent Direct.  Adult industry members will enter via the private walkway located on the north side of the club that pours into a large outdoor patio area. Guests will have full access to all areas of the club both indoors and outdoors. The outdoor patio is being sponsored by Adam & Eve Pictures, The Rub PR, James Bartholet’s ‘Inside the Industry’ radio show, Planetary Studios, Adult Biz Law and the upcoming Adam & Eve movie Love, Sex & Fashion.    The entire cast of Love, Sex & Fashion will be in attendance along with the cast of current multiple AVN Award nominee Love, Sex & Lawyers. Check out that movie's trailer here.  There is plenty of area parking around the venue, and the subway is located two blocks away. No RSVP is required, and all known media with camera will be admitted free and provided credentials to shoot on the red carpet.