Pornhub Releases Its Year-End Insights Report for 2021

LOS ANGELES—Pornhub has released its Year in Review report made up of 2021 year-end data and insights on its users, including popular searches, total visits, total hours of content consumed, most searched porn stars, movie titles and more. The full report may be viewed here. The data includes information on searches that defined 2021 such as gender demographic, traffic and time on the site—broken down by state and country, most searched for celebrities and influencers, and more. It also includes the top 20 countries by traffic, favorite day and time to watch porn, as well as porn consumption during major events, holiday and sporting events The most searched porn star was Lana Rhoades, who earned the title for the third straight year, followed by Abella Danger, who retained her #2 position. Eva Elfie moved up two spots, ahead of Riley Reid and Mia Malkova, while Violet Myers (+102) and Lexi Luna (+26) had significant growth in 2021. On the male talent side, Jordi El Nino Polla was the most searched male porn star with a rank increase of +3.  The most viewed Verified Amateur Models of 2021 were led by yinyleon, Porn Force, LuxuryGirl, TheStartofUs and Crystal Lust, with more than 1 billion combined views. The year also saw “hentai” overtake “lesbian” as the most searched for term in the United States, followed by “romance” and “group sex.” Other big gainers included “gangbang” (+17), “POV” (+7), “gloryhole” (+27), “Fortnite” (+12), “squirt” (+17) and “trans” (+134). “Cartoons are more fantastical than regular porn. They may offer more visual stimulation in terms of movements, angles, colors and facial expressions,” said Dr. Laurie Betito, clinical psychologist, sex therapist and director of the Pornhub Sexual Wellness Center. Because it’s not real, it can go further, with less constraints that reality offers. Hentai porn also tends to have more of a storyline and people seem to be more and more drawn to context.” On the visitors side, females came and went 14 seconds faster than men and visitors 18-24 were -61 seconds faster than older age groups, while those over 65 took on average an additional +96 seconds. “Porn, erotica, sex is clearly not just for the young! Increasingly, Baby Boomers are showing an interest in remaining sexual,” Betito said. “As we age, however, we sometimes need more stimulation to get us there, which is why we may be seeing a trend for longer visits. Sex within the aging population is being talked about more, written about more and shown more (see my book The Sex Bible for People Over 50). Visiting porn sites is just another example of the increasing openness to sexuality.”