Demi Lovato Launches Sex Toy in Partnership With Bellesa

LOS ANGELES — Following a candid conversation with Shan Boodram on their podcast "4D with Demi Lovato," the pop culture innovator announced the launch of their first sex toy, The Demi Wand, in collaboration with sex tech company Bellesa. On the podcast that aired this morning, the pair discussed normalizing the use of pleasure products both with and without partners, how the stigma around sex technology needs to be lifted, and we need to be able to have open and candid conversations about sexual pleasure. “There is nothing more empowering than taking your pleasure into your own hands," Lovato explains. "We have spent far too long pretending we are not sexual beings—it’s time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms. I’m so proud and so excited to be doing this alongside the innovators at Bellesa, a company that continues to disrupt the adult entertainment and the sex tech industry, and values sexual empowerment and self love as deeply as I do." The Demi Wand by Demi Lovato and Bellesa is a wand vibrator that is accessible, yet powerful and utlizes cutting-edge technology. "The true magic though, is in just how discreet the product is," the company said. "The first of its kind, The Demi Wand charges in an adorable clamshell case that fits right in your purse." The latest in a series of exciting career moves for Demi, this product launch marks a deepening of their partnership with Bellesa, and a further foray for Demi into building out their business empire.  Described on the Bellesa Boutique website as “a revolutionary wand concealed in a discreet case that blends seamlessly with your accessories. Because pleasure is personal," The Demi Wand retails at $79. The compact product provides a variety of different sensations and intensities. It comes in a clamshell charging case, making the Demi Wand easy to throw into a bag or simply leave on your night table.   Following the launch of their two flagship pleasure products with BuzzFeed, Bellesa said it is continuing to expand into the mainstream and break down stigmas surrounding sex/pleasure.  “We set out to design a product that is empowering, inclusive and approachable, in the way that Demi is," says Michelle Shnaidman, CEO of Bellesa. "We achieved that, together, with The Demi Wand. It is a truly brilliant pleasure product that we are proud to introduce. Demi is someone who is fiercely and unapologetically themself. This is the embodiment of the Bellesa brand. They are the most influential person to publicly endorse a sexual wellness product to date—this is an incredibly exciting milestone.” The Demi Wand is available exclusively on BBoutique.co.