June 02, 2021 |
Sssh.com to Have Product Placement in TV Series 'The Big Time' |
NEW ENGLANDâThe award-winning adult content of Sssh.com will play a role in The Big Time, the upcoming mainstream comedy series starring and executive produced by Maitland Ward. âSssh content will be included in the series by way of a creative bit of product placement,â says Sssh.com founder Angie Rowntree. âFans will be able to spot our movie posters, DVDs and other items, contributing a bit of real-world authenticity to the fun fiction of The Big Time.â On The Big Time, Ward will play a world-famous adult performer working for a studio thatâs âon the brink of collapse.â The showâs producers describe the series as a âlightheartedâ comedy. In talking about the role, Ward said she was excited by the prospect of playing a strong female characterâand the opportunity to promote sex-positivity in a mainstream context. Wardâs desire to promote sex positivity is one that resonates strongly with Rowntree, who, as an adult moviemaker, has spent the last 22 years working towards the same endeavor. âWhen the adult film industry is depicted in mainstream entertainment, all too often what you see is an outdated and often negative stereotypical view of the industry,â Rowntree said. âIâm thrilled at the prospect of contributing content to a show that bucks that tradition and brings people a lighter, brighter view thatâs more consistent with the modern reality of the adult industry.â"Once I signed on to executive produce and co-write The Big Time, I knew that we needed to build this world with the people that know it best,â says Rob Alicea. âEnter Maitland Ward, Isiah Maxwell, and sponsorship partners, Sssh.com and Coco Bliss. From the jump, they knew and understood what the show was trying to accomplish, and it was not only a mission they could get behind, but one that drives them personally and professionally. Coming from an advertising and branded content background, it was an exciting opportunity to introduce and integrate these brand partners in a fresh, unexpected, and, most importantly, fun way. After all, we're making a comedy here."Â The Big Time is being created under the auspices of Zerelda Rodriguez & Mikey Rodriguez and Rob Alicea of the production company Leaving Normal. In addition to Ward, other actors attached to the series reportedly include Brett Azar (NBC's Young Rock) and award-winning adult performer Isiah Maxwell.
|