Lovehoney Touts New Fifty Shades of Grey Sales Materials

LOS ANGELES—As the record-selling paperback series Fifty Shades of Grey celebrates it’s official 10th anniversary next month, sexual wellness brand Lovehoney is calling for retailers to take advantage of their new point of sale materials and celebrate the anniversary in style with their customers. The luxuriously designed Fifty Shades of Grey branded point of sale includes: •Fifty Shades of Grey 10th Anniversary Cubes •Fifty Shades of Grey 10th Anniversary Retail Pack  •Fifty Shades of Grey 10th Anniversary Gift Bag •Fifty Shades of Grey 10th Anniversary T-shirt The new materials coincide with other important dates in the world of Fifty Shades of Grey. Fans are anticipating the launch of author E.L James’ new book Freed, which is written from Christian Grey’s point of view and will be available on June 1. Additionally, Grey’s fictional birthday is on the June 18, while World BDSM Day will be whipping users into shape throughout July. Lovehoney holds the license to make the official pleasure product merchandise for the Fifty Shades of Grey book franchise, created in collaboration with E.L James. It has created several ranges, including new collections to celebrate the books’ 10th birthday this year. The Fifty Shades of Grey Official Pleasure Collection has been in-demand throughout the last year, as 52% of couples admitted becoming more sexually adventurous since the coronavirus pandemic began, in a recent Lovehoney survey. To find out which POS display is right for your store or to order, contact [email protected]. For more about Lovehoney’s B2B offering, visit lovehoneytrade.com.