March 31, 2021 |
Swiss Navy Sponsors International Lubricant Day |
POMPANO BEACH, Fla.â M.D. Science Lab, makers of the Swiss Navy brand, began 2021 with a big award season, capturing four honors, including three for Lubricant Manufacturer of the Year. So, the company said it seems appropriate that they sponsor the creation of International Lubricant Day, with the first annual celebration taking place on April 22nd. âI would like to thank all the publications and our entire industry for the great honors our M.D. Science family has received this year,â said M.D. Science Labâs CEO, Ralph Albrecht. âIn the spirit of recognizing the importance of lubricant and the value it can bring to relationships and personal health, we wanted to do something extra special. Creating an annual day of acknowledgement, appreciation, and celebration seemed well deserved.â Since 1998, M.D. Science Lab has made it their mission to create top-quality products dedicated to making consumers lives healthierâand more fun. âIntimate wellness is always our focus,â said Briana Watkins, M.D. Scienceâs vice president of sales and marketing. âBeing able to create a day to thank lubricants as a whole for all the great benefits they bring to peopleâs lives was important to our team. This tribute is a simple way to honor lubricants for all the positivity and happiness they bring to consumers everywhere.â Swiss Navy recently expanded their brand with two new collections, 4-in-1 Playful Flavors and Desire by Swiss Navy, and have additional items currently in product development. These new offerings will reflect consumer concerns and will strive to address intimate issues that people are struggling with. âWe realize that consumers are looking for more options when it comes to lubrication,â said Watkins. âWe want to provide more possibilities and specialized formulas that consumers want. And, by creating a day of lubricant celebration, we hope to highlight all the benefits lubes have brought to people all over the globe.â Swiss Navy encourages people to celebrate April 22nd by giving a shout-out to how lubricants have helped their own lives. âLeading up to this celebration weâve been doing several surveys,â said Dr. Sunny Rodgers, M.D. Scienceâs intimate health advisor. âWe found that almost half of our survey participants reported lubricants made sex feel better and they admitted lube was an essential part of their intimate experiences. Even if lubrication isnât discussed often, it does hold a significant importance in peopleâs lives.â Be on the lookout for more information about the International Lubricant Day leading up to April 22nd. To view the latest Swiss Navy product range, please visit swissnavy.com.
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