HighOnLove Brings Donna Faro On Board as VP of Sales & Marketing

CYBERSPACE—Wellness manufacturer HighOnLove has announced that adult pleasure products industry veteran Donna Faro has joined the company as vice president of sale and marketing, and will work to expand and grow the brand’s presence.For the past decade, Donna Faro has been a sexual wellness industry supporter, and has been credited with helping to elevate and remove the stigma from pleasure products on television. She achieved $1M in on-air sales within 24 hours on HSN for Foreo’s first "hero product" launch, the Luna Mini. At LELO, she was able to bring products to the TV shopping sales channel with the launch of Evine After Dark on the Evine network, featuring LELO as its top luxury brand. She started in sales in 2008, then moved up to Senior Director of Sales and Marketing, Senior Brand Advisor and most recently, director of live TV shopping.HighOnLove manufactures beauty and sexual wellness products that aim to “elevate the sexual experience” with a unique line of  lubricating oil blends made with cannabis oil. Faro will now work to further expand the brand into the beauty category and is excited to elevate the HighOnLove business and take the brand to the next level.“Having another opportunity to join a fresh young brand that I believe in is truly unimaginable. Angela Mustone’s vision for HighOnLove is so spot-on with what resonates in today’s premium marketplace, so to be invited to join the team is something I am immensely honored and excited by,” said Faro. “We have very high hopes for the brand given today’s self-care landscape. We fit perfectly into our categories of beauty, sexual wellness, and self-care; however, we have plans to transcend into creating hybrid categories that include all wellness-related products for the most discerning and sophisticated consumers.  It couldn’t be a better time for HighOnLove.”"I'm thrilled to be working with Donna and I'm confident that her years of expertise within the industry will help HighOnLove reach new retailers and expand globally," said HighOnLove President and CEO Angela Mustone. "She is an ideal fit for the brand and I know she will play a large role in the company's expansion.”As the former senior director of sales and marketing at LELO, she knew that in order to grow the company and get more people talking about sexual wellness products, she had to change the public attitude surrounding pleasure. By building relationships with TV shopping networks, she boosted sales and trained the hosts and producers how to discuss the product in a way that could get a woman excited about the brand. She continued to build relationships with retailers such as Sephora, Ulta, and Urban Outfitters to stock products. She is a major player in the shift of the mainstream perspective on pleasure products and has done so with her marketing and branding abvilities, storytelling, product development, and more.Most recently, Faro joined The Shopping Channel’s “Intimately You” Expert Panel as a regular for the weekly show that was picked up by CITY TV Network.