Hustler Hollywood Officially Opens Doors for Business in Boise

BEVERLY HILLS, Calif.—Hustler Hollywood, the national retailer that's part of the Hustler empire built by Larry Flynt, has officially opened its doors for business today in Boise, Idaho, at 5805 W. Fairview Ave. The Boise location is the 35th store for the nationwide chain, and this location has signed a 10-plus year lease with options to extend, and has spent more than $1 million to renovate the 7,000 square foot location, having added 12-15 jobs to the local economy. "We couldn't be more excited about being a part of the Boise community and hope that residents will stop by, visit us and see what we are all about if they aren't already familiar with us. Our mission is to encourage the exploration of intimacy and enhance relationships. We have been helping in this department for years. I think people will see that we are quiet neighbors and enjoy having us around," said Philip Del Rio, VP of Retail. Hustler Hollywood has been a leader in the sexual health and wellness arena for more than two decades. The retailer advocates and encourages free sexual expression for all and has products for every individual regardless of sexual orientation or preference, allowing for greater diversity and inclusion. The boutiques are designed to be intimate, sophisticated and curated with some of the finest products on the market, selected by a diverse team of buyers to ensure that the retailer has products for everyone. In place of the traditional grand opening event that Hustler Hollywood typically holds, for which Larry Flynt himself usually flies in, there will be a grand opening weekend celebration August 1-2, offering promotions, discounts, giveaways and gifts with purchase all weekend long to encourage customers to come in since most have been homebound as a result of the COVID-19 virus. The first Hustler Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood, making this the company's 22nd year in business. For more information, visit the website HustlerHollywood.com.