HotMovies Adds Non-Binary Gender Designation to Performer Database

Video on demand platform HotMovies.com announced today that it has “has taken steps to more accurately reflect the broad spectrum of performers and consumers” by creating a new non-binary gender designation for its database of performers, which will appear alongside its male, female, and trans designations.

“Adding a non-binary gender classification to our database of adult performers is an important step in the right direction for two reasons,” said Judy Hologram, Director of Social Media for HotMovies. “For starters, our users will now have more accurate information about some of their favorite stars. Secondly, it recognizes and affirms the diverse spectrum of identities that exist within the community of adult performers. I’m excited to start the process of updating our star listings and look forward to seeing how HotMovies will grow to be more inclusive in the future.”

In a statement announcing the addition of the non-binary gender designation, HotMovies said the company “believes that every variety of human sexuality should be treated with equal respect.”

“Since sexual identity is at the core of every performer, we also believe this change is necessary in order for our customers to fully appreciate the sexual performances they are watching,” the company added in its statement.

HotMovies Internet Marketing Coordinator Justin Brand said it’s a “natural progression that we acknowledge the genderqueer and work to promote inclusion and understanding.”

Performers who need their HotMovies or GayHotMovies profiles updated for any reason are encouraged to reach out via email at hmmarketing@guesswho.com or through their social media DMs. For the latest news and announcements from the company, follow HotMovies on Twitter @hotmovies and Instagram @hotmoviesofficial.