Xgen Products Donating Portion of Sales to Australian Red Cross

HORSHAM, Pa.—To do their part to help recovery efforts for the Australian bushfires, adult distributor Xgen Products is teaming with three of their Australian partners to raise funds. Now through Feb. 29, Xgen Products will donate 10 percent of all sales through Calvista, LonBrook and Windsor Wholesale to the Australian Red Cross. “The brushfires in Australia have had an impact on the entire country, not just the New South Wales region,” said Andy Green, president of Xgen Products. “We have some of the best partners and customers in Australia, and wanted to help in any way we could.” The Australian Red Cross provides emergency assistance, psychosocial first aid and practical support, as well as greets people evacuated by air and sea, and helps to reconnect families. They also carry out recovery assessments and in Victoria distribute food and water. Their teams were on ground in multiple locations across New South Wales, Victoria, South Australia and Western Australia. In New South Wales more than 90 Red Cross personnel supported people at 61 evacuation centers. In Victoria more than 130 Red Cross personnel worked in emergency relief centrrs and the operations centre. “It’s exciting that all three of our partners stepped up without question,” Green said. “I know they’ll do a great job promoting our brands, so the more sales we have, the more we donate!” As of this week, the Australian brushfires have claimed the lives of more than half a billion animals and have set more than 25 million acres ablaze. To put that in perspective, these brushfires are about 80 times the size of the deadly California wildfires of 2019. For more information or to donate to the Australian Red Cross directly, visit RedCross.org.au.