Ad Network, Ad Exchange Double Impact Rebrands As TwinRed

BARCELONA—Ad network and ad exchange Double Impact, which was formerly known as Double Pimp, has rebranded itself as TwinRed. The new CEO of TwinRed is Peter Rabenseifner, an industry expert with a proven track record in online advertising and management.    “When I joined this exciting project under the new direction, it was clear that we have to aim big,” Rabenseifner said. “Not only to work according to the latest and most professional standards, but also to create a new, solid brand that provides the base for our ambitious future plans.”    The comprehensive rebranding elevates the focus on advanced technology and customer support, and encompasses a new name, logo, website, and market positioning including new management to lead the company.     TwinRed collaborated with marketing agency Ferras to come up with a brand that stands out in the industry and demonstrates solidity, professionalism, and clear communication.    “I am very proud of the brand we came up with. We strive to be the best in this industry in terms of technology, client support, and delivering desired results to our partners. The new TwinRed brand communicates all this by incorporating the legacy of Double Impact,” Rabenseifner said. “The Twin hints at the Double in the previous company’s name and the Red comes from the corporate color of our new parent company.”      Visit TwinRed.com to see more of their brand or contact the team under [email protected] to get in touch for business requests.