Icon Brands Releases PG Version of 'XOXO' Blindfold

VAN NUYS, Calif.—Icon Brands, the company behind the popular "F*ck Me/F*ck You Mask," on Friday announced the release of its much softer companion, not in fabric, but in message: "The XOXO/ZZZZ Mask." Delivering essentially the same message as its more “blunt” counterpart, “XOXO” lets users express their bedtime wishes without ever saying a word…he’ll see it right in your eyes—or over your eyes, to be exact. “Everything in our 'Nines' value-line does well,” said Icon Sales Manager Sara Hentcy, "but the ‘F-Me and You’ mask always did particularly well…people just really seemed to get a kick out of it.” Over time, Hentcy explained, “Some 'softer stores' wanted a version they could stock with their tamer gifts, that would appeal to couples on the shyer side. So we added the ‘XOXO’ version for them, and it’s already a hit.” The first mask was in a shimmering, light copper satinette, while the new one is in a light goldenrod, as seen in Icon’s product photos. “More designs are planned,” added Hentcy, “and we’ll stay in the metallic tones that add such a luxe feel to the mask’s very plush weight.” Both designs are currently in stock and shipping. Just call Sara and say “X-Rated” or “XOXO,” and she’ll do the rest. Sara can be reached at 818-380-7700, ext. 105.