Male Power Revamps Packaging

HAUPPAGE, N.Y.—The “wrap artists” at Male Power have done it again. The company recently introduced new and improved packaging for its flagship product line, and the results have been well received. When it comes to retail sales, first impressions mean everything. The new Male Power boxes have great visual appeal, and are designed to stand out on display racks. Lighter and brighter graphics are contemporary and upscale, appealing directly to the tastes of the modern customer. Male Power’s logo is prominently displayed across the chest of the cover model, drawing immediate attention to the garment and exploiting the prestige of the brand. But there’s more to meet the eye than just a catchy cover. The back is bursting with dynamic visuals and helpful information. Male Power uses a plethora of fabrics and patterns to create their undergarments, and a specially designed “window” accurately details the color and texture of the garment inside. Rear views of the item and other styles in the same collection are also illustrated and described. The boxes come in a variety of depths, to better accommodate different products and allow for greater space efficiency and lower freight costs for Male Power customers. That makes them pretty and practical. When it comes to packaging, Male Power has it covered. For more, visit MalePower.com.