Livia Choice Examines Camming From New Perspective

As many of my readers are already well aware, I have been studying contemporary society from 2002 to 2014 and since 2015 I have been applying this pioneering theoretical knowledge to the live cams industry, focusing on how the new market is established, centered on a socio-cultural perspective. As a communication scientist with a Ph.D., my reflections present precise critical and interdisciplinary thinking (studies in communication, semiotics, philosophy, sociology, anthropology and psychoanalysis), as well as empirical knowledge about camming by having worked as a cam girl (with videochat analysis from 53,000+ different members in eight years of daily work and a 100% positive approval rating on ImLive). My intent is to contribute to the expansion of the traditional method of interpreting both the live cams industry and live model training on premium cam sites in order to make this job more profitable for models, members and the industry at large. Fortunately, I’ve noticed a very positive repercussion from my articles and seminars in summits all over the world, which has led me to believe that the direction and focus of the industry is beginning to change. This can be compared with what was already studied in the last few decades in Communications regarding mass media and I will now apply those findings to our industry. In the 1960s, Theodor W. Adorno (german philosopher and sociologist), was one of the major exponents of the Frankfurt School, which contributed to Germany's intellectual rebirth following the second World War. His theory entitled the "Cultural Industry" described how popular culture in a capitalist society functions much like an industry in producing standardized products which, in turn, produce standardized people. In the same period, inspired by Adorno's theory, Umberto Eco (Italian semiotician, philosopher and literary critic) impacted communication studies with the concepts of "integrated" [contemplatives of the current system (mass production)] vs. "apocalyptic" ones (reflective, critical, thinkers). Although Eco's nomenclatures did not sound very friendly at first, his theory has revolutionized the theory of communication and this discussion is still relevant in the scientific milieu. I believe that a very similar movement is underway in the live cams industry in relation to premium cam sites (which have a different dynamic compared to freemium cam sites, which are not included in my studies or videochat analysis). Of note, the industry has also begun shifting from "the integrated" of the "the old perspective" of training models and interpreting the business (as a job in which a model must follow her members' desired scripts, see each and every guest as a potential client without regard to the way she is being treated in return, smile, tease, look glamorous, avoid repetitive outfits, stay online as much as she can, etc. and so forth) vs. the thinkers and critics with a more humanized view of the business, adhering to the "the new perspective" of understanding the industry [basically those who share opinions similar to mine regarding camming as an exploration of model-knowledge as well as understanding, knowledge about and developing compassion for others (both physical and erotic fantasies as well as personality)]. While "the old perspective" focuses exclusively on the fragmented understanding of members (guys who are looking for cam sites only to satisfy sexual needs/desires) and models (girls who need to perform mechanically to please these sexual desires without reflecting on the consequences to their mental health), the "new perspective" assumes a more solidified commitment to the subjective totality of both members and models as human beings whom are building virtual connections through a cam site (which makes the interaction between them the most competitive aspect of camming, unique to the live cam industry, the distinguishing feature that distances the industry from porn). If "the old perspective" sees members and models as standardized products/people, "the new perspective" is revolutionizing the cam market with the proposal that members have individual needs, wants and desires (both sexually and socially) that can only be recognized by the model when she is feeling genuinely entertained, respected (by members and self-respect) and protected (by the cam site/ studio she works for) during the show. As the pioneer of this "new perspective" of understanding premium cam sites, and in defense of my theory about the social aspect of camming, I would like to remind my readers that it is not possible to survive in a capitalistic system in the long term (a.k.a. decades, not just for a few years) without the ideology of criticism, since the meaning of things can change over time. That's why the introduction of the first thought-provoking reflection on the Adult Entertainment Industry is something extremely advantageous for all sides involved in the business as it is the singular method of logically predicting what’s next. When talking about the live cam industry, it is important to address its complexity due to the constantly changing nature. Due to the lack of any relevant scientific study in this field up til now, the diagnosis of the current movement is still being traced and evaluated by me from the analysis of academic studies already carried out regarding [1] the porn industry and [2] contemporary society. It is therefore assumed that models and members alike change their interests and behavior depending on the culture in which they are inserted along with the time; as such, camming is a job focused on interactivity (connection) between the two involved parties, related to both the sexual and social aspects. At this height of the discussion, model quality of life (the social aspect) needs to be considered as well—not only because in psychological terms it is not possible for the human mind (when healthy and unperverted) to completely and entirely separate the social aspects from the sexual ones—but because the more satisfied (both financially and emotionally) a model feels about her job, the greater the number of hours she can perform, and thus, generate more money for the company (her cam site/studio). Finally, all this theoretical knowledge is relevant to the landscape of the whole business at large because from this point of view we can deduce additional new and developing market trends, through a smaller margin of economic and human damage, and that is what I am dedicating my life to doing. Livia Choice, an AVN nominee for Favorite Cam Girl in 2017-18 who cams on ImLive, is an academic businesswoman interested in bringing the adult entertainment industry the first thought-provoking reflection focused on how social bonds are structured on premium cam sites. Her purpose is to show how it would simultaneously be more productive and efficient for models, members and industry at large. A communication scientist with a Ph.D., she currently is developing an unprecedented theory entitled "the social aspect of camming," centered on the emotional connections built between [1] models and members, [2] models and cam sites/studios, and [3] interactions between the models themselves.