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January 17, 2017

Wet International Adding New Flavors, Lubes

LAS VEGAS—Representatives from Wet International will be on hand at the AVN Novelty Expo to introduce new lubricants and new flavors to attendees. The show starts tomorrow at Hard Rock Hotel & Casino. Wet Elite Hybrid will be on display at the company’s booth, as will the “O” Award-nominated Wet Organics lubricant. New flavors being added to existing lines also will make their ANE debut. Michael Trigg founded Trigg Laboratories in 1989, creating the Wet line of sexual wellness and intimacy products in response to the expanding HIV crisis. As the AIDS epidemic grew, Michael saw sales and use of condoms skyrocket. Because condoms are more likely to break without the use of a lubricant, the timing was right to introduce a “fun” packaged lubricant. “People were beginning to understand that a lubricant not only eased condom use, but enhanced both comfort and pleasure,” Michael said. Trigg Labs has continued to grow tremendously since its first 1,000 square-foot office space. As 2017 dawns, Trigg Labs will have inaugurated a state-of-the-art 70,000-square-foot warehouse, shipping and manufacturing facility in Las Vegas, with a dedicated staff producing, marketing and distributing the Wet brand around the globe. All of the products manufactured by Trigg Labs are formulated, filled, labeled and packed in the company’s FDA medical device-approved facilities, with each batch passing stringent FDA quality assessment protocols before it is released for shipping, meeting a higher standard than many adult lubricant competitors. This past year, Trigg introduced its newest innovations: Wet Organics, an all natural aloe-based product, and Wet Elite, a silky, long-lasting, water and silicone hybrid. These newest members of the Wet family follow in the footsteps of the company’s flagship Wet Original water-based lubricant, its best-selling Wet Platinum pure silicone formula, and its Wet Fun Flavors 4-in-1 product. Other unique items added along the way include Wet Ecstasy, Wet Warming and Wet wOw. The firm has even produced donut-flavored Unicorn Spit. Wet Naturals was the company’s first glycerin-free, paraben-free lubricant, enriched with antioxidants, botanicals, and vitamins. The company’s romance line, Inttimo by Wet Aromatherapy Massage, uses all-natural oils and was developed with intimacy, romance and foreplay in mind. Committed to education, health and well-being, Michael Trigg is a widely recognized philanthropist. With the company’s lubricant sampling and safe-sex kit donation programs, Trigg and his staff are advocates of, and active donors to, sexual education, LBGTQ awareness and victim support outreach programs at hundreds of community organizations and universities nationwide, including the Empowerment Resource Center, Stand-Up Placer, the Cleveland Clinic, AIDS Healthcare Foundation and AIDSWalk, Western Oregon University, UCLA, Central Michigan University, the Georgia Institute of Technology and Drexel University, to name a few. Since the company’s inception, Trigg has donated millions of dollars (cash and product) to hundreds of non-profit organizations worldwide. Wet products are sold to the retail channels through distributors and large chain stores primarily. “Our products are distributed to a broad range of retailers from the classic adult bookstore to high-end boutiques, spas, home parties and internet retailers,” Trigg said. Information about all of Trigg Labs’ products can found at StaysWetLonger.com.

 
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