SugarInstant Celebrates 15 Years

LOS ANGELES—This month SugarInstant is celebrating 15 years of doing business online. The site started out as SugarDVD.com back in 2001 renting adult DVDs by mail. As the company grew it added new DVD sales, pay-per-view, and unlimited streaming. The unlimited streaming service is available on Roku, PS4, Xbox, Google TV, mobile and more. This year it launched live shows, added exclusive VR content and made its site responsive across all devices. “We have always looked ahead and asked ourselves what will our customers want in the future,” said CEO Jax Smith. The company says it is now focused on bringing content to life. It started working on virtual reality in 2014 and after lots of experimenting posted its first VR movie this year. “It’s exciting to think about the possibilities VR could bring to adult,” said Business Development Manager Natasha. The new exclusive VR content is currently compatible on Google Cardboard, Samsung VR and Oculus Rift. It is available for streaming at no additional cost through the unlimited streaming service. Below are some of the company’s 15-year highlights: 2001 *Opens first shipping center in Los Angeles 2003 *Opens New York shipping center 2004 *Launches SugarCash affiliate program, allowing affiliates to build their own online DVD rental stores 2006 *Airs first TV commercials on MTV, VH1, BET, Spike, and E! *Opens Dallas shipping center *Actress and author Tori Spelling becomes the first celebrity to publicly endorse SugarDVD and is granted a lifetime membership to the site *Launches Pay-Per-View services 2007 *Offers Kim Kardashian $2 million for distribution rights of her sex tape 2008 *Wins AVN Award for Best Rental Site 2010 *Wins European EroFame Award for Best Online Company 2011 *Launches Roku unlimited streaming service 2014 *Adds advanced recommendation engine to unlimited streaming service 2015 *Rebrands to SugarInstant*Adds Live Shows to roster of services 2016 *Adds exclusive VR content to unlimited streaming service *Makes site 100% responsive on web and mobile devices *SugarInstant is nominated for the 2017 AVN Award for Best Web Retail Store SugarInstant offers thousands of adult HD movies for unlimited streaming on Roku, PS4, Xbox and mobile, along with exclusive weekly live shows and exclusive VR content for $9.95 a month. A free, 10-day trial is available to first-time customers.