Penthouse, Topco Sales Enter Into Global Licensing Partnership

LOS ANGELES—Penthouse Global Media Inc. and Topco Sales entered into a strategic agreement to bring the erotic media firm’s brand to life in the form of adult toys, lubricants, sexual aids and limited edition designs. “We are excited to announce our collaboration with Topco in the erotic novelty space as we continue our global expansion of the brand,” Kelly Holland, CEO, Penthouse said. “Topco’s focus on quality, innovation, and market-leading products designed for today's consumer, makes them the best choice to grow one of the world's most popular adult brands.” This marks the first collaboration of its kind to bring together two female-led, female-operated powerhouses and set a new standard for high-level licensing, branding and product development.  This exclusive licensing deal comes on the heels of Topco’s recent expansion into licensing and private label services and gives the manufacturer an incredible opportunity to help fortify the Penthouse brand. “We are delighted to collaborate with Penthouse to create a diverse product line that caters to their unique and loyal fan base,” Topco COO Autumn O’Bryan said. “Our recent success in this space has proven that Topco has a genuine understanding of the needs and desire of our global and domestic customers, and we look forward to showing Kelly and the Penthouse team what we’re capable of. It’s always a pleasure to join forces with fellow companies that put female leadership first, and it was clear from the first meeting that our two brands have a lot in common when it comes to business.” For more, visit TopcoSales.com.