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October 19, 2016

Entrenue Supports Innovative HEX Condom as Part of LELO Cornerstone Partnership

PHOENIX, AZ � Entrenue is proud to deliver the brand new HEX condom by intimate product innovator LELO, the first major change to prophylactic design in 70+ years. Retailers across the U.S. have direct access to the internationally acclaimed condom as part of the two brands� Cornerstone Partnership, and now Entrenue customers can provide their loyal shoppers with the modern choice for safer, condom-protected sex.

HEX condoms deliver strength, thinness and improved confidence thanks to a latex structure comprised of multiple hexagonal silhouettes meant to improve durability while enhancing sensation. The first major innovation in decades, HEX condoms have garnered international media attention and are supported by a dynamic mainstream marketing campaign that encourages shoppers to ask for HEX condoms by name.
�As a Cornerstone Partner, Entrenue is one of the only sources for LELO�s popular product lines and we are so excited to support the condom revolution that is HEX,� Entrenue President Joe Casella said. �HEX condoms provide an even more reliable barrier method that protects against STI transmission and unplanned pregnancy, and safer sex innovation is something the Entrenue team is proud to stand behind and promote to our loyal customers.�

LELO first introduced HEX to the mainstream via an Indiegogo campaign that was so successful, the company could barely manufacture these must-have condoms fast enough to reward supporters. Fully funded with a clearly defined market demand, LELO set to work not only to produce HEX for mass market, but also created a foundational marketing plan to assure educators and influential figures had a first look.

LELO HEX are available in 3-pack and 12-pack boxes with supporting marketing materials available upon request.

To view HEX and the rest of Entrenue�s newest catalog, please log into your account at www.entrenue.com to start browsing!

To place an order, please call (800) 368-7268, email info@entrenue.com or visit Entrenue.com.

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