October 19, 2016 |
The Name Game: Product Monikers Matter |
LONDON â Product designers and marketing pros will tell anyone whoâll listen that a name attracts consumers even before theyâve seen the product. Thatâs part of the underlying philosophy behind Rocks-Offâs newest release â which isnât so much a ânew releaseâ as simply offering an existing product in a new color. The color isnât even unusual, but the name its marketers hung on it draws attention: gunmetal. The word oozes power and strength. The product? Rocks-Offâs popular Ignition vibrator, which has received props right and left for its power and durability. In fact, the USB-rechargeable vibe has generated so much consumer buzz that the company used the mighty mite as the power source for its Intense collection of boysâ toys. Previously, the bullet vibe was available only in a lovely rose-gold metallic shade. With the expansion of the Intense collection, however, Rocks-Off discerned a need for something a bit less feminine. âCustomers have demanded the Ignition in gunmetal since it was released in our Intense range, so we couldn’t refuse,â said International Sales Director Andrea Duffy. âIgnition in gunmetal satisfies those looking for a powerful bullet with a darker look and a competitive price point.â The vibe itself hasnât changed. Ignition still offers 10 functions, a tapered tip for precision stimulation and a smooth metallic finish that glides smoothly across the skin. Itâs also still waterproof â and more popular than ever with consumers, Duffy said. âThe Ignition has received so many five-star reviews, and it has given us exceptional sales. What more could we ask for?â she asked. For more information, visit Rocks-Off.com or email sales@rocks-off.com. |