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October 04, 2016

Fleshlight Introduces Signature Collection

AUSTIN, Texas – Male pleasure product manufacturer Fleshlight intends to phase out its current Fleshlight Girls collection in favor of a new suite of products that expands the line.

The Signature Collection, to be available during the fourth quarter of 2016, will include a signature sleeve texture for each performer, making every Fleshlight Girl’s signature toy unique to her. Currently, all Fleshlights use the Lotus interior texture.

The first of the Signature Collection Fleshlights, available now, is Nicole Aniston’s “Fit” model. Next up is Stoya’s “Destroya,” followed by Jenna Haze’s “Obsession,” Tori Black’s “Torrid” and Riley Reid’s “Utopia.” From that point forward, an aggressive release schedule will continue until all Lotus sleeves have been replaced with each girl’s customized texture.

“For a long time, our buyers have asked to be able to stock the custom sensation sleeves exclusive to each of our Fleshlight Girls, and we decided it was time to give them what they wanted,” said Amanda Purcell, director of wholesale for Fleshlight corporate parent Interactive Life Forms. “By offering the brick-and-mortar customer more textures to choose from, retailers can expect to move even more inventory than before. Because each is so unique and gives the user a totally different experience, they will want to buy them all.”

As the company transitions the entire traditional Fleshlight Girls product line to the Fleshlight Girls Signature Collection, packaging will begin to state “The Signature Collection” to ensure the new offering stands out to wholesale buyers and consumers.

“We are really excited to empower our buyers with more tools to generate more revenue for their stores,” Purcell said. “This is a really incredible time at Fleshlight, and there is so much more in store for everyone as we get ready for 2017. We are ready to make some big moves.”

For more information about the Signature Collection release schedule, details about the various textures and sensations, or to place orders, visit Fleshlight’s distribution website, FleshlightDistribution.com.

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