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September 02, 2016

New Twitter Algorithm May Help Increase Engagement

ALBUQUERQUE, N.M. – Social Media has become one of the primary buzzwords among adult industry executives seeking to expand the reach of their brands while growing the amount of useful organic traffic that takes notice of specific products and services. That’s because social media is a conversational medium offering brands the opportunity to engage audience members rather than traditional one-way media campaigns that often are ignored or ad-blocked.

So, how do you get your messaging to become a top tweet on Twitter with the highest possible visibility and the best possible click-through rate? 7Veils Media Chief Executive Officer Lauren MacEwen believes she has created the answer in an algorithm she created. She calls the software call FAD.

“7Veils has sent more than 530 thousand tweets for our clients and garnered billions of impressions for their brands because for us, Twitter isn’t a hobby. It’s a vibrant traffic pool seeking the chance to buy something from us,” she said. “I developed the FAD algorithm as a proprietary, in-house marketing tool, and the data we have gotten since we implemented it has been too powerful to keep in-house any longer.

“Utilizing social engineering to capitalize on tweet trends, hashtags and community habits, we are now able to predictively adjust our messaging and targeting to get tweets into the top tweet search results on Twitter consistently,” she continued. “That’s worth an average of more than 500-percent improvement in the CTR of a tweet and an even greater improvement in the overall visibility of any brand.”

At Quebec Expo in August, MacEwen presented a detailed whitepaper revealing the formula the FAD formula and explaining the algorithm’s logic. The white paper, formula and supporting documentation are here.

“Some of my friends in this business suggested 7Veils should keep this algorithm a secret,” MacEwen said. “Heck, even some of my employees wanted to avoid going public with it, but I see transparency as an important component of establishing new business relationships.

“Yes, we are giving away some really valuable information for free to anyone who wants it, but we are also showing everyone what we are capable of doing,” she continued. “Any business owner worth working with is smart enough to understand that if we can come up with this, we can also come up with a lot of other ways to earn you even more money via social media platforms, as well, once we start working together.”

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