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August 22, 2016

Learning to Inspire Consumers with Inspire

LOS ANGELES – A new CalExotics Institute online course offers pleasure products sales professionals inspiration for presenting the company’s Inspire sexual health and wellness collection to consumers. The course, which is free, provides an in-depth look at the items in the collection, plus tips for merchandising and consumer interaction.

“We have unique products and a unique message in Inspire,” said Susan Colvin, founder and chief executive officer. “Our in-depth education gives associates the information they need in order to convert people into purchasers. Our aim is to educate industry professionals on the collection as a whole and how it is helping people around the world in more ways than one.”

Inspire is a collection of products designed to improve the lives of women on their journey for heightened sexual experiences. A percentage of the proceeds benefits Living Beyond Breast Cancer,  a nonprofit dedicated to connecting those affected by breast cancer with trusted information and a community of support. Appropriately, the Inspire line includes a breast massager and several other devices that assist in a healthy sexual lifestyle.

To promote the new course, CalExotics is offering students in any institute course during August a chance to win an Inspire product. Participants must view any course, pass a brief exam and then drop their name in a virtual hat for the drawing.

“Our aim is to keep people engaged in CalExotics Institute because it offers the information retailers need in order to convert buyers,” Executive Vice President Jackie White.

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