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August 31, 2016

New Kits Put Emphasis on Beginner Intimate Products

LOS ANGELES – Four additions to CalExotics’ Kits collection are designed to give beginners confidence as they explore intimate toys. The new products hold to the line’s reputation for convenient, value-priced packages.

The Starter Kits are versions of some of the company’s original, best-selling kits, given trendy updates.

“Kits is a popular category for us, as it is tailored to specific consumer segments,” said CalExotics founder and Chief Executive Officer Susan Colvin. “The Starter Kits, for example, are made for new, more novel users, with introductory toys perfect for fun and discreet play.”

The Lavender Vibe Kit is designed to stimulate the senses, offering two multi-speed massagers and four interchangeable sleeves. The Playful Lover’s Kit is all about foreplay, designed for wet and wild fun with a waterproof intimate massager and graduated pleasure beads. The Sultry Sensations Kit includes one compelling massager with two enticing sleeves. The versatile Lovers Kit includes a waterproof massager with removable pleasure sleeve, orgasm beads and two stretchy erection rings.

“The Starter Kits are the perfect addition to this collection,” said Executive Vice President Jackie White. “Now, when a consumer is searching for a kit, whether alone, with a partner, or as a beginner, the kits collection has it all. To make the biggest impact, I recommend merchandising the entire collection together. The bold, sexy packaging will really make a scene in store or online.”

To aid in the merchandising process, CalExotics provides free visual merchandising plans and in-store support. Product videos also are available for in-store or online use. Visit CalExotics.com for more information.

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