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August 30, 2016

Lingerie Ad Pulled After Claim It’s ‘Amateur Porn’

MELBOURNE, Australia—Lingerie brand Bra N Things was forced to pull its in-store advertising throughout Australia after the Australian Advertising Standards Bureau received complaints form the public that the ads were akin to “amateur porn.” The ads is question featured Simone Holtznagel—winner of the 2011 edition of Australia’s Next Top Model—is various pieces of lingerie as the camera pans over her body. According to The Mirror, the in-store ads were displayed on screens that made it “unavoidable” to people walking by, including minors. One complaint to the AASB said the ad was “demeaning to women,” another claimed it was like “a very amateur porn movie” and yet another said, “This was in an ordinary public place, with children and families there, why should they be confronted with it in a shopping mall.” While Bra N Things disagreed with the ruling, they pulled the ads. Holtznagel, however, accused the complainers of being prudes and sexualizing her. “Honestly, it’s just soooo offensive to show a confident, sexy WOMAN in her Lingerie in the window of a (plot twist) - LINGERIE STORE!!!!” she wrote on an Instagram post with a video of the ad. “Keep your neuroses off my body and go watch some REAL porn, you might be less uptight.” See her full response here.

 
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