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July 12, 2016

Joydivision To Showcase Xpander, More AT ANME

BURBANK, Calif.—Joydivision reps will be on hand at the upcoming ANME Founders Show, July 17-19, in Burbank, Calif., to show off the manufacturer’s popular Xpander collection as well as other items. The Joydivision USA team will also be attending the 2016 StorErotica Awards, taking place July 18. The Awards honor those in the brick and mortar storefront, distributing, and manufacturing levels. Joydivision is nominated for Foreign Manufacturer of the Year; in addition, its newest generation of prostate stimulators, Xpander, is nominated for New Product of the Year (International). Xpander is now available to ship to North American retailers; with its unique functionality, allowing it to reduce its size by 50 percent for safe and simple insertion, and then expanding fully to full stimulation size, no other product is available on the market like Xpander. Be it used solo, or for an orgasm boost during couples play, the groundbreaking Xpander literally folds and unfolds to provide new worlds of passionate sensation for all men, regardless of sexual orientation. Xpander is made from the patented, high-quality, medical-grade antibacterial coating Silikomed®, and, as a result, can be used with any personal / intimate lubricant, including water-based, silicone, and hybrid lubes. “The unique Xpand technology is a true innovation to the male prostate stimulator genre of pleasure products,” said Bianca Kuennecke, executive vice president of Joydivision USA. “We’re so pleased with the reception by our retail partners, both in Europe as well as the United States.” Kuennecke, along with Senior Vice President of Sales and Marketing Marcus West, will be on hand to meet with North American retail partners. In addition to presenting the Joydivision catalog of products, the Joydivision team will launch multiple new retail planograms and marketing programs to assist their distributor and retail partners’ efforts.  “We are committed to cutting-edge marketing tools, which grow our businesses collectively,” West said. “By continuously working to build and develop tools, to help our partners expand our brand presence, and assist with consumer sell-through, we’re able to achieve this goal. We look forward to meeting with all of our retailers, as well as introducing our product line to new partners.” Those interested in booking an appointment with the Joydivision team can email Sales@myJoydivision.com.

 
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