ItsUp, Adnium Team Up To Integrate Traffic-Tracking Software With Ad Network

TORONTO—Adnium and ItsUp.com have announced a partnership whereby the CPMv ad network will use ItsUp’s traffic-tracking software to make it easier to track and optimize traffic buys. “Every time we are approached by a new client, one of the first things we mention is the importance of properly tracking each ad buy,” said Adnium CTO Ian Lester. “The fastest way to generate your best ROI is to get granular with the data from each buy, track it to the finest point and then adjust your campaigns to curtail whatever is underperforming while amplifying the ad creatives that are working the best. ItsUp is the best product I have seen for doing that and I’m proud to have Adnium collaborating with their team as of today.” Adnium also benefits from the integration because it makes it easier for clients to see why their traffic is better than clicks provided from other sources. By utilizing CPMv technology, Adnium clients only pay for impressions that are actually visible on the screen of their target audience, which leaders to better performance. “We’re using the Adnium API now to allow their clients to manage their smart campaigns and smart links via ItsUp, which will speed up their optimization efforts and reduce the resources necessary to analyze every campaign correctly in real time. ItsUp also works on any other ad buys they may do on any other networks – so we believe it will quickly become the only tracking platform media buyers need to succeed at finding the most profitable sources of revenue globally. Working with Ian and his team is always a pleasure.” For a free demonstration of the ItsUp system and the Adnium traffic network, visit ItsUp.com or Adnium.com to arrange an online demo. Both companies also will be available at the upcoming Phoenix Forum.