Penthouse Global Media Acquires Penthouse Mag, All TM'd Assets

LOS ANGELES—Penthouse Global Media Inc. (PGMI), a newly formed company led by industry veteran Kelly Holland, has announced that it has successfully acquired the Penthouse brand from FriendFinder Networks, Inc. (FFN), an Internet-based social networking and multimedia entertainment company. Terms of the deal were not disclosed. Holland, former managing director and president for Penthouse’s broadcast operations prior to the acquisition, will serve as PGMI’s new CEO, responsible for growing the iconic Penthouse brand globally through new licensing agreements and an improved digital experience. “While we plan to roll out a completely redesigned and reimagined global digital platform, we remain deeply committed to the 50+-year legacy of our print magazine,” said Holland. “Penthouse will continue to offer print readers the perfect mix of luxury lifestyle, cutting edge journalism and the hottest women in the world—nude—because, as we all know, nudity is not and will never be passé.” Holland will also focus on reestablishing Penthouse as a leading entertainment brand, leveraging its rich history across various segments, including younger adult markets. “The Penthouse brand has enormous potential and undeveloped possibilities,” added Holland. “It’s in the right hands now, and we have the talent and resources to build equity across all of Penthouse’s business units, including print, broadcast, licensing, and most immediately, digital.” For more information, contact Kelly Holland at Penthouse Global Media by email or by calling 310-280-1900.