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January 28, 2016

Adnium Retargeting Tech Converts ‘Shoppers’ Into Customers

TORONTO—Adnium is giving clients a second chance to get in front of potential customers with its Adnium Retargeting technology. “The way our new Retargeting system works, Adnium advertisers are able to load primary ads and secondary ads which are later displayed based on the earlier activities of each potential customer,” said Luke Hazlewood, CEO of Adnium. “As your target continues browsing other sites online, they are presented with follow-up ads from your inventory to close sales that would otherwise have been missed.” Adnium Retargeting utilizes a simple JavaScript tag in the footer of your website. That line of code creates a list of people who visit your site by placing an anonymous retargeting cookie in their browser. Later when that same user visits another participating site, they are presented with your follow-up ads via the Adnium Retargeting platform. Keep your brand in front of your potential customers. Create a meaningful chain of ads that build momentum and reinforce the pitch of earlier creatives in your inventory. Convert more shoppers into actual customers, and get started today simply by visiting Adnium or speaking with your own account executive about this important new technology right now. Adnium is the proprietary advertising platform developed exclusively by Grand Slam Media and boasts a progressive approach to advertising accountability and technology. For more information, visit Adnium.com.

 
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