Slik Willie Makes Lube Sexier

Given that it’s a product designed to make one’s sexual experience better, shouldn’t lubricants look a little hotter? Enter Slik Willie. A lube with packaging and marketing that tilts toward the gay market, Slik Willie sells its hybrid silicone lube in two packages: one sexy, the other SFW. Slik Willie Fuck Juice shows a full-frontal nude hottie, while just plain Slik Willie has abstract designs and a subtle “Enjoy the ride” message on the bottle. A team effort of Dr. Roger, James and Alan, Slik Willie combines the best attributes of silicone and water-based lubes. Safe for latex and silicone toys, it’s also flavorless and odorless. And perhaps most notable, Slik Willie’s creators boldly claim that it’s non-staining and easy to wash out—so no need to worry about those pricy 400-thread-count Egyptian cotton sheets. In addition to its promise of safe sheets, Slik Willie also boasts another significant attribute. As one marketing slogan reveals, it’s “developed and tested by gays—then approved by the U.S. FDA.” More than just snappy verbiage, the FDA certification sets Slik Willie apart from many lubes. Also setting it apart, the company offers adult performers the option to white label their own lube line, with Slik Willie handling all of the fulfillment. Slik Willie comes in 1.79 ounces, 4 ounces, 5.4 ounces and 8 ounces, as well as in single packs. For more information, go to SlikWillie.com.