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December 04, 2015

Expanding Your Reach With Eldorado: Hablan español aqui

This article originally ran in the November 2016 issue of AVN magazine. Click here to see the digital edition. The United States is now the second largest Spanish-speaking country, second only to Mexico, with 41 million native Spanish speakers and an additional 11.6 million who are bilingual. With this, businesses today cannot ignore the need to cater to Spanish-speaking consumers. Eldorado recognized the potential of the Spanish-speaking market and embraced it early on, becoming one of the first adult distributors with a bilingual sales rep. Over the years Eldorado has gradually increased its bilingual staff. Today, Eldorado has a dozen bilingual staff members from the front desk all the way to the warehouse. There is always someone available who can speak to the customer in his or her language whether in house or over the phone. By having a Spanish-speaking staff, Eldorado has been able to accommodate and serve this growing customer segment in their native language, making it as simple as possible to achieve successful product selection, education, and international delivery. Not only can Spanish-speaking Eldorado customers benefit from Eldorado’s bilingual staff, but non-Spanish-speaking as well. With Eldorado’s commitment to service, Eldorado does not want a store to lose a potential sale. If retailers have a Spanish-speaking end customer in their store but no bilingual staffer, they can call Eldorado and the sales staff will be happy to translate for them. That brings us to the need for stores to have bilingual staff as well. If the store has Spanish-speaking clientele but no bilingual staff members to help them, a huge opportunity is missed. Not only can you lose a sale and possibly customer retention, but you also miss the opportunity for proper product education and safety. For example, if a customer comes in looking for pills, but the store clerk cannot communicate with them, then that customer could leave the store without knowing the proper usage of the supplement. Though manufacturers are recognizing the need for bilingual staff, there is still a huge lack of products solely targeted toward Spanish-speaking customers despite the huge population and sales potential. A new brand that Eldorado backs is Atraer, the first Spanish-label personal lubricant targeted toward Spanish-speaking consumers. Atraer is a quality product with colorful packaging and all Spanish labeling. By adding products like Atraer, stores are creating a softer sell and easier buying experience for Spanish-speaking customers. The United States has such a large Spanish-speaking population that manufacturers, distributors, and stores alike need to take notice. By including Spanish-speaking consumers and stores as a part in everyday business, your sales and your customers will both benefit. This article was solicited by AVN. For more information, go to Eldorado.net.

 
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