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October 13, 2015

Adnium Adds Granular Keyword Targeting To Its Platform

TORONTO—In addition to high conversion ratios, media buyers are always looking to obtain useful information from ad campaigns. Adnium has added another tool to help buyers use the information they obtain to fine tune their creatives and tailor each ad placement to suit the intricacies of each offer—thereby helping them earn the most money from each ad spend. “When our clients speak, we listen, and that’s why we have added Keyword Targeting to our platform so quickly,” said Adnium CEO Luke Hazlewood. “Making use of data from one campaign to benefit the ad buys on another overlapping offer is important to our clients, and keyword targeting allows the simplest, most effective way to immediately put that information to use. Track every iteration of your online ads automatically, and make real-time decisions about each campaign to retarget, adjust or enhance the creatives you put into each sales funnel. It’s all possible with Adnium.” Rather than using a scattershot approach to their first set of ads in a new sector and then gradually tightening focus, Adnium Keyword Targeting helps buyers find the sweet spot where they can build ROI and research results from each ad buy. By creating campaigns that compound earlier successes, buyers can turn keyword data into real dollars. For more information, contact an Adnium account executive or email sales@adnium.com.

 
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