Swan Collection Making Names For The Brand In China

TORONTO—As part of a marketing initiative to educate potential and current Swan customers in the Chinese market, representatives from the Swan Collection have been on the road the past few weeks. Swan vibes are manufactured by Canadian company BMS Factory. From Northern China to Southern China, Swan is a hit among retailers and consumers. Retailers are taking it upon themselves to market the brand so aggressively in their stores that it looks like a Swan boutique. Representatives from the brand have been going around to halls and conference centers, holding seminars for hundreds of employees to properly educate them about the brand. Swan began as a dream for Steve Bannister, creator and resident of Swan. He helped to introduce massagers that featured two independently controlled motors enclosed in a silicone finish. Though his pleasure products were relatively unheard of at the time, Bannister worked with the right manufacturers and the infrastructure that was already in place in China to turn his Swan vibrators into a reality. To see more pictures from the Swan Road Show 2015 or for more information on Swan, visit www.swanvibes.com/pr.