Williams Trading Company Launches New Lovehoney Course

PENNSAUKEN, N.J.—A new e-leaning course from Lovehoney—the official distributor of E.L. James’ Fifty Shades of Grey adult pleasure products—is now available on Williams Trading University. The “Keeping the Fifty Shades Excitement Going” course is free to adult retailers and available exclusively through Williams Trading Company. The Fifty Shades franchise has combined to sell more than 70 million copies of the Grey trilogy and the original Fifty Shades of Grey holds the record for the fastest selling book of all time in England and the U.K. Plus, when the motion picture was released it grossed more than $569 million. All of this excitement has combined to make Fifty Shades of Grey the biggest erotic brand in the world. While it was mostly women who went to the theaters to watch the Fifty Shades of Grey movie, now that it is on DVD, many couples will be watching it together and it is likely that both men and women are going to have questions about the items used in the film. As many customers will be coming into a retail store looking specifically for Fifty Shades items, this new e-Learning course reinforces  ways to keep the awareness of Fifty Shades products high.  “This e-learning module teaches adult retailers how to use the power of the Fifty Shades brand to increase retail foot traffic, continue “bondage in the bedroom” conversations and learn about the features and benefits of the entire product line,” said Erin V., marketing and vendor liaison for Williams Trading. “ This educational strategy is a unique approach as Lovehoney is taking the lead to help retailers with in store event ideas and product merchandising which ultimately will increase sales.”  In support of this new e-Learning module, LoveHoney and Williams Trading Company have created detailed planograms and store display kits that include store signage, shelf-wobblers, badges, and posters that will create excitement and a sense of theater in your store. “WTU has certified over 14,000 adult resellers,” said Scott D., director of sales and marketing for Williams Trading. “As this award winning program continues to gain traction in the industry we continue to expand the offering of courses to best meet the educational needs of our customers.” Williams Trading Company carries the full line of Fifty Shades of Grey pleasure products and is currently offering special buys in this category. Five custom product bundles have been created to  give retailers discounts between 50 percent to 70 percent off listed wholesale price. Now available at Williams Trading Co. is the recently released novel Grey by E.L. James. See the world of Fifty Shades of Grey now through the eyes of Christian Grey. In Christian's own words, and through his thoughts, reflections, and dreams, E L James offers a fresh perspective on the love story that has enthralled millions of readers around the world.  Customers can login to www.WTUlearn.com to access this free online education program exclusive to Williams’s customers. For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit www.williamstradingco.com.