Williams Trading Launches Gay Pride Marketing Campaign

PENNSAUKEN, N.J.—Adult distributor Williams Trading Co. has announced a comprehensive marketing campaign supporting the 2015 Pride season. This new marketing program is being supported with a partnership with JRL Charts, a leader in LGBT B2B entertainment. It includes the launch of a digital interactive Pride 2015 catalog, enhanced social media and a handpicked mix of products appealing to the Pride consumer. Williams is also supporting the program with its Williams Trading University e-learning program offering more than 50 vendor training sessions online at WTUlearn.com. The 2015 Pride marketing program will feature hand-selected products from vendor partners Tantus, Perfect Fit, SI Novelties, Rascal, Empowered, Nature Labs, Elbow Grease, Spunk Lube, Pipedream Products, Cloud 9 Novelties, California Exotics Novelties and Doc Johnson. "The consumer product mix for the 2015 Pride season is unique as we experience significant increases in sales from speciality brands, which include Tantus, Perfect Fit, SI Novelties, Rascal, Empowered Products and Spunk Lube," said Scott D., director of sales and marketing. "We have also seen strong sales with the King Cock Line from Pipedream, Ram products by Nasstoys and the Apollo line for men from California Exotics." To support dealers, Williams created a digital interactive catalog which simplifies the product selection and ordering process. Live links embedded in each page allow customers to order from each of the participating brands. "With over 20,000 products on hand, we've narrowed the mix to help guide our retail partners with product selection," said Erin V., marketing and vendor liaison. To support the 2015 Pride marketing effort, Williams will offer weekly sales contests over the next 60 days during the prime 2015 Pride selling season. The official launch of this program begins June 1 with a custom JRL Charts landing page, and interactive  banner ads supporting brand partners. Lastly, Williams is offering dealer support in the form of point-of-sale material from Perfect Fit, Pipedream, Cloud 9 Novelties and custom skins from Doc Johnson for easy space allocation and retail identification. "It's imperative that retailers carve out a section of retail space and promote these custom assortments during the Pride selling season," said Rich P., VP of sales. For product ordering and shipping information, call a Williams sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.