Fleshlight Gets Interactive at AVN Shows

LAS VEGAS—It’s looking like a very busy year for Fleshlight, makers of what has often been called the most popular male sex toy in the world. The Texas-based company will be showcasing some exciting new products this week, with booths in both the AVN Novelty Expo and the AVN Adult Entertainment Expo. Among the new items is the Fleshlight GO, a more compact version of the iconic Fleshlight—the same flashlight-like case but more compact for those who like to travel with their Fleshlights. The company will also be introducing a new sleeve warmer—a device that will warm up the Fleshlight sleeve in less than five minutes. (For more details, click here.) But that’s not all. In conjunction with adult studio Digital Playground, Fleshlight has been conducting a contest for the next Digital Playground star, who will also become the newest Fleshlight Girl. The winner of this contest will be announced tonight at the AVN Adult Entertainment Expo. But the real exciting news for this show is that Fleshlight teaming up with Kiiroo. According to Brian Shubin, COO of Fleshlight, “It is quite simple to see the interactivity wave our industry is riding. Consumers expect technology to allow them to interact with others in real time. This bleeds over into pleasure products as well.” Shubin added, “With the technology of our partners, Kiiroo and Vstroker, we will now allow consumers not only to communicate in real time but to pass the sense of touch through pleasure products in real time. We expect that ‘interactive’ will be the beginning of the future of pleasure products.”