Magic Silk, Male Power Find Success at ILS

LAS VEGAS—Magic Silk and Male Power returned to Las Vegas for the International Lingerie Show in April and helped put the sin—and the fun—back in the city. Gorgeous models wearing Magic Silk’s hottest fashions highlighted posters featuring beautiful photographs showcasing the manufacturer’s latest offerings stopped customers in their tracks on the show floor. The companies unveiled a state-of-the-art booth with LED signs and columns, a black-light display and larger versions of canvas prints available free of charge with merchandise orders. Service was delivered with a smile and great expedition. Six knowledgeable team members were on site to answer all questions and take orders. Sales were brisk, with customers showing particular interest in the nine new Male Power and four new Magic Silk collections. New packaging for the Exposed, Seamless and Corset lines earned positive feedback, as did the hot-off-the-press Exposed and Magic Silk catalogs, which were distributed by the hundreds. The success of the ILS show for Magic Silk bodes well for sales in the coming months and has company president Jeff Baker and his associated hard at work planning for the fall ILS and EroFame in Hanover, Germany. “It’ll be hard to top our April ILS, but we always set the bar high,” Baker said “Our customers deserve nothing less.” For more information, visit MagicSilk.com or MalePower.com