Williams Trading Co. to Showcase More Than 60 Brands at ILS

PENNSAUKEN, N.J.—Adult novelty distributor Williams Trading Co. will display more than 60 branded manufacturers at the upcoming 2014 International Lingerie Show with the introduction of a newly designed booth. The expanded space marks the company's 40th anniversary. It will showcase the spring release products, which are a combination of industry heavy-hitters and new designers entering the market. “The new ILS booth we’re debuting is phenomenal,” said Erin MacCord, the new vendor liaison for Williams Trading Co. “It’s bright, spacious and will really be a great backdrop for the products our vendors are showcasing.” Throughout the course of the event, Williams Trading’s experienced sales staff will be on hand to assist visitors with any questions they have. Senior Account Representative Ron Kohls said, ”We’ve been in this business for a long time. We know the market, product trends, top sellers—all the nuances of the industry.” In addition to the new Product Demo Showcase Booth at the show—which takes place March 31-April 2, Williams Trading Co will also support a second vendor product showcase booth that will preview new offerings from more than 40 individual vendors. As part of the product showcase, Williams Trading Co will also offer hourly New Product Release Sessions from Pipedream, Nasstoys, CalExotics, Evolved, System Jo, Nu Sensuelle, Minna, Jopen, Wet, Aneros, Perfect Fit, BMS and Pocket Dungeon. “We’re so thrilled to be at ILS with our new booth,” said Robert Pyne Jr., president of Williams Trading Co. “I’m really looking forward to seeing familiar, friendly faces in the industry we’ve done business with for over 40 years.” Visit Williams Trading Co. and Muffs & Cuffs at Booths 654-656 & 647-750. Or find the company online at WilliamsTradingCo.com and MuffsandCuffs.com.