New Vivid Cabaret NYC Earns Praise Before Pre-Big Game Launch Parties

NEW YORK CITY—Vivid Cabaret NYC, the ultra-modern new gentlemen’s club in Midtown Manhattan, has been packed nightly since it opened for previews two weeks ago and is now ready for four days of grand opening parties starting Wednesday, January 29. The club, at 61 West 37th Street just east of Sixth Avenue, is in the heart of the city’s Fashion District and a short walk from Madison Square Garden and Times Square. The three-story cabaret is the fourth licensed club in less than a year from Vivid Entertainment, the leading adult studio. Others include Vivid Cabaret LA, Vivid Live in Miami and Vivid Gentlemen’s Club in Charlotte. The Manhattan and Los Angeles clubs are part of Rick’s Cabaret International, the publicly traded (Nasdaq:RICK) company that operates 42 gentlemen’s clubs around the country. Vivid Cabaret NYC has received rave reviews from early visitors. It “promises never-before-seen heights of eroticism,” according to an article in the The New York Daily News that appeared a week after its “soft launch.”  The article noted that “at least” three dancers could perform simultaneously on its 25-foot high stripper pole, which it said is the "city's tallent strip club pole." It is likely to attract even more fans starting Jan. 29 when it holds a first-of-a-kind “G-String Cutting” formal opening ceremony at 9pm at the club, which features more than a dozen VIP champagne rooms, a state-of-the-art sound system, top DJs, a special broadcast booth for the  Vivid Radio/SiriusXM channel, plus frequent visits by Vivid Girls, the elite among adult actresses. Now in its 30th year, Vivid has become one of the leading adult entertainment companies of the modern era. Vivid Cabaret NYC is part of the “Vivid Everywhere” strategy being implemented by company founder and co-chairman Steven Hirsch that includes Vivid TV, a two-year-old cable television venture that already reaches over70 million households in the U.S. alone and millions more in  Canada, Europe and Latin America; Vivid Radio on SiriusXM since October; the popular Vivid.com website, and an active licensing program that puts the Vivid name on products ranging from condoms to tee-shirts.