As You Like It: Customs4U Offers Fans Personalized Erotica

This article originally ran in the January 2014 issue of AVN magazine. Customs4U.com will be an exhibitor at the AVN Adult Entertainment Expo, held January 15-18, 2014, at the Hard Rock Hotel & Casino in Las Vegas. The company has a diverse lineup of major stars and new performers signing at its booth: Sophie Dee, Alexis Texas, Teagan Presley, Allie Haze, Lexi Belle, Teal Conrad and Gigi Allen will be available for photographs and autographs with fans. CYBERSPACE—Years ago adult film fans frequented local video stores to choose a hot new title by browsing the video boxes on the shelves of a back-room collection. Then the digital era revolutionized content, and suddenly the dream of having a massive adult video store right in your own home became an immediate reality. Now, a new revolution is being led by the innovative website Customs4U.com, where adult entertainment aficionados can live the dream of having an actual porn studio in their homes with hundreds of models ready to film any specific scene they want custom made for their own personal video collection. With just a few clicks on any computer or tablet device, fans can select a model, niche, scene length and video format or create their own detailed description of exactly what they want to see in their own custom-made porn movie. Customs4U offers a variety of delivery and pricing options depending on model availability, and calculates the purchase price of the specific video the client wants to order. Each completed video is automatically transferred to the customer’s account via model upload, which makes delivery as swift as it is discreet. Independent models fulfill assigned video requests and earn top dollar with all the marketing, traffic, billing and business complexities fully managed behind the scenes by the Customs4u crew. “Launching only four months ago, Customs4U is already showing a very fast rate of growth,” said Timothy Stokely, owner of Customs4u. “Today, we are 408,053 on Alexa Traffic Ranks, having risen 1,861,210 places in the past three months. Undoubtedly, with some very big and well-known websites ready to use our affiliate and white-label programs, our traffic is likely to increase dramatically. It is also fair to say that this growth in traffic has coincided with a growth in custom video sales.” As free tube sites continue to oversaturate the market, their run-of-the-mill generic videos have begun to blend together in the memory of most fans. Customs4U’s made-to-order video content delivery concept may mark a road forward for many models, video shooters and boutique studio operations. It has already earned the attention of high-end consumers willing to pay for porn, since the porn they get is a completely unique experience tailored to their own specific tastes. Created by Timothy Stokely of GlamWorship.com fame, Customs4U.com has attracted hundreds of featured models who are available for a variety of erotic video encounters including niche roleplay vids in genres like ass-worship, ball busting, cuckoldry, foot fetish, small penis humiliation, smoking, up-skirt, and more. In fact, when we say “and more,” the list really does include every possible aspect of human sexuality, because fans are able to make specific requests which models can choose to accept or decline. In almost every case, no matter how outlandish your fetish may be, there’s a model for that on Customs4u.com right now. “The inspiration came from a U.K. fetish site we set up, where we were receiving a lot of different suggestions and scripts for new content,” Stokely said. “Some of the ideas our customers were contributing were fantastic. In addition, we noticed that an increasing amount of models were receiving message from their fans on social media sites, asking for custom-made content. We felt that if there were a way to automate the process of ordering custom videos, providing an easy-to-use platform for the models, whilst also protecting the customer’s expenditure, that we could offer a website that would allow customers to download their very own fantasy.” Once industry insiders understand the allure from the consumer point of view, it’s worth looking more deeply at the benefits of becoming a model available via the site. Custom videos mitigate most piracy; they improve cash flow and keep overhead expenses down, while creating a direct revenue stream for models who are now free to focus on the creative aspects of content rather than the complexities of building a bigger audience. Having your own Customs4u.com store is simple to set up, costs nothing to create and can quickly improve your bottom line by adding a new lucrative revenue stream that fits with the rest of your business portfolio. “For the performer, Customs4U provides an incredibly lucrative way to earn from the adult industry on their own terms,” said Stokely. “No commission charges on their set prices, no staying up late by the PC waiting for the cam traffic to pick up. Custom videos can be filmed at a time of the performer’s convenience, using their mobile device.” “For webmasters and content providers, we can also provide a simple, cost-free solution to allow them to instantly capitalize from the ever-increasing demand for custom video content,” Stokely remarked. “We offer webmasters and agencies a white-label option and we have an affiliate option launching. Our white-label solution has allowed agencies to use our custom video software and dynamic pricing platform on their own websites, whilst maintaining full branding. The affiliate option will allow webmasters to earn 10 percent of any sale made on Customs4U. So if a customer spends $200 on a custom video, the affiliate will receive $20 without any deductions. There are no costs, no maintenance—they can just sit back and let their traffic do the rest! Webmasters can either link to the main Customs4U site or they can link to any or all of the 400-plus models’ independent profiles.” These days most models already have their own official sites and they feature dance, do live webcam shows and perform in traditional videos as well. Adding Customs4u to one’s production outlets creates all kinds of synergy while earning more money in less time. Models are able to set their own prices, with the ability to charge extra for any category. They also set their own limits and the types of scenes available through individualized profiles while retaining sole copyright of any content they create. Models can film and upload videos using their computer, cell phone or tablet. The dynamic pricing system offers models the flexibility to charge $150 for a 10-minute video, with their own upsells for categories (i.e. an extra $25 for the category “Smoking” or an extra $100 for the category “Masturbation”), thereby making the product suitable for all types of models and fetish fans, with custom price points. Furthermore, models can charge extra for faster delivery or high-definition videos, allowing every model, from new amateurs to world-famous starlets, to use Customs4U to build their audience and increase their marketability. “The average price of a custom video is between $150 and $175. With more than 400 models on the site, from different backgrounds, industries and countries, prices vary greatly,” Stokely said. “We have seen models charging as little as $20 for a 10-minute custom video, and models charging up to $500 for a 5-minute custom video! We pride ourselves on the fact that Customs4U models can charge exactly what they want for whatever they are happy to film. The models know best what to charge, and the laws of supply and demand do the rest. There is also lots to come in 2014! Most of which is top secret at the moment; however, we would say that there will be many more ways for models to earn and many new ‘on-demand features’ for our customers.” Talent, agents, and studios interested in adding white label versions of Customs4U to their websites are invited to contact pr@customs4u.com for more information and assistance. Fans can also take part in growing social media campaigns via Twitter.com/Customs4U and Facebook.com/Customs4U. The modern era of custom porn is here right now thanks to Customs4u.com, and XXX may never be the same again.