Interview: Jacques Pijman of EroAdvertising

EroAdvertising.com is a fast-growing adult traffic network that operates on a global scale, displaying 1 billion to 2 billion ads per day to consumers. Ads are shown on PCs, mobile phones, tablets and IPTV. The website has 15,000-plus users that either publish ads or buy advertising. With in-house developed and self-hosted technologies, EroAdvertising caters to the most challenging ad filter requirements today, including Geo-IP targeting per country or region, browser language, per device and contextual. Advertisers can use ROI codes to track campaigns. The system offers advertising through all sorts of ad methods including in-video ads, banners, in-text ads, text ads, pop-ups, pop-unders, IM pop ups, thumb ads, XML feeds ads, layer ads, full-page ads, page peels, speed-clicks (blind traffic), etc. The sales and support team currently speaks and caters to these markets: English, Dutch, German, French, Portuguese, Spanish and Greek. Jacque Pijman of EroAdvertising answers AVN's questions in this interview that originally ran in the Webmaster Access show guide. 2013 was a year of expansion for EroAdvertising, adding new features and people to your company. Is it in response to current demand, or are you also gearing up for the future? Our markets are growing as more consumers get access to the internet, more websites are added to the web each day, the average internet connection speeds are ever increasing and more devices are getting introduced all the time. Where first there was only PC and web traffic, there now is a larger range of operating systems and devices. Not just smart phones but also tablets, IPTV devices in small USB sticks or even Google Glass. The challenge for our technical team is to stay up to date with these new devices—the Geo-IP ranges, security, weeding out possible ways to cheat with traffic—and make it a safer and transparent system so our sales/support team can focus on assisting clients, helping them build, test and measure the best possible ROI in their various traffic campaigns AND at the same time create the maximum possible revenues for a publisher, who is the source of this traffic. It is important to keep this balance. In terms of the newest features and products you’ve been rolling out, what excites you the most, and if you can say, what can we look forward to in the near future? The excitement comes from the challenge to minimize the client’s effort to use our system and then maximize the results, not just financially but also in intuitive usability. Most products and feature we are developing will not be disclosed until they are ready for launch. Then we can openly discuss them. Not beforehand for various commercial reasons. As an international company, where do you see the biggest growth in terms of targeted traffic that is reaping the most revenue? What global traffic trends have you seen over the past year? Mobile traffic from the Tier 1 countries is in popular demand at the moment. We see a nice growth there. We do see a rising number of quality traffic from certain countries where it was not so easy to sell a few years ago. Some countries are getting better technological infrastructures and making billing easier for both web and mobile. This creates more value for existing traffic. How would you characterize the adult tube site marketplace in terms of ad revenue bang for the buck? EroAdvertising does not only have tube sites as sources for traffic. There are also many blogs, fan pages, link sites, free sites, review sites, MGPs, TGPs, etc. But tube sites seem to be the most popular with consumers today. They monetize the traffic by filtering it first into channels such as the niches, filter the Geo-IP and browser language before selling it through an ad network, and earn money because of massive volumes. What are you most optimistic about for both yourself and the industry as a whole? I am optimistic about our team spirit, which is really great. All these amazing young people working together and building cool things. It’s a joy to see. That goes for satisfied users of the system too. We’d like to take the support and sales a step further and cater even more personally to individual buyers by testing, measuring and varying campaign settings and the ROI. This quest is also a learning curve for our team that creates a more fluent technology and a greater knowledge for everybody in the end.