Build the Store to Showcase New Features at ILS

SAN FERNANDO, Calif.—Build the Store announces the addition of several new features to their e-commerce platform. These features will be showcased at the International Lingerie Show in Las Vegas, and will enable greater flexibility, performance and customization to empower site owners. “Since more than 30 percent of all traffic comes from mobile devices to Build the Store sites, we realized there was a need for our sites to adapt to those users” said Erik Van Riper, web development manager of Build the Store. “The mobile site uses best practices for search engines, and makes it easier for customers to checkout through the shopping cart on their smaller device.”   The latest product updates include improved SEO capabilities, and Google Analytics integrations.  Additional features now available to Build The Store site owners are the option to enable a "lite site" version for mobile customers.   “Our primary focus this past year was to improve our ecommerce technology. With these recent upgrades, we are excited to offer these innovative solutions that have been developed for our Build the Store customers,” stated Bonnie Feingold, president and CEO of Build the Store and Honey’s Place. “By adding these features, Build the Store customers can improve service, attract more customers, and drive more repeat purchases.” During ILS, Build The Store will waive the sign up fee for their new customers.  This show special offer will remain available until Oct. 15. There will also be a drawing where one lucky business will receive a Gold Level Package for six month at no cost. To get a first-hand demonstration of Build the Store, visit Build the Store at booth 737 during the International Lingerie Show, at Rio Las Vegas Sept. 22-25.  Build the Store offers an easy, yet complete ecommerce solution designed to help businesses grow and succeed online.  Customers who choose Build the Store for our cost-effective online solution enable their business the ability to control and customize the look and functionality of their online store. Interested retailers may visit www.buildthestore.com, call (800) 910-3246, or email sales@buildthestore.com.