XR Brands Inks Exclusive Marketing Pact With Massera Massager Brand

LOS ANGELES—Personal lifestyle product developer Massera has tapped the team at XR Brands to handle marketing and fulfillment of the mainstream brand’s 12-piece line. “The Massera team has truly embraced the concept of making at-home massage fun, easy and affordable and it’s a pleasure to partner with them for adult retail,” XR Brands General Manager Randy Alvstad said. “We share the same passion for offering professional quality at competitive prices and we are excited to make this collection of unique hand-held massagers available industry-wide.” Following its recent foray into adult, Massera is showcasing the industry’s first fully merchandised line of professional-grade muscle and body massagers made for the modern consumer. Massera first reached out to XR Brands following a trade event that showcased the adult manufacturer’s cadre of 14 lines, each cohesively branded with a distinct purpose. Eager to bring the art of Swedish massage to the adult market, Massera struck a deal with XR Brands to manage the product line’s presence within the industry and operate as the company’s adult retail arm. Massera will make its official debut at the upcoming ANME Founders Show, July 13-15. Personal massage is a growing product category with mainstream retail giants like Brookstone making it a major focal point in their current product offerings. From large-sized muscle massagers to portable handheld devices, Massera’s 12-piece line is designed with unique features that soothe sore muscles and target tension. This high-quality collection features beautiful packaging, eye-catching branding, and design variety and is a must-have for adult retailers around the world. Massera has selected four exclusive qualified distributors to stock the full collection: SLS Specialty, SexToyDistributing,com, Honey’s Place and Williams Trading. Contact your preferred distributor to bring personal massage into your retail stores today. For ordering information, contact Alvstad atrandy@xrbands.com. For more information, visit Massera.com/. To view the full XR Brands lineup, visit XRBrands.com/.