Paradise Marketing: Energizer Personal Care Teams With Andrew W.K. for Fresh + Sexy

VISTA, Calif.—Paradise Marketing is proud to support Energizer Personal Care’s choice of party-hard rocker Andrew W.K. as the official spokesman to promote Fresh + Sexy before & after intimacy wipes, available to the adult market exclusively through Paradise Marketing. With a bold marketing push, the big-name brand has asked the eccentric musician to be the new face of Fresh + Sexy with a promotion that launched at SXSW this month. Fresh + Sexy is the latest debut from mainstream mainstay brand Energizer Personal Care and offers men and women a reliable and effective before-and-after sex wipe packaged with portability in mind. Fresh + Sexy makes it quick and easy for men and women to feel confident, fresh and clean at home and on the go. “Energizer Personal Care supports this release with a multimillion-dollar promotional campaign with print, Internet and radio advertising to spread the word and teaming with Andrew W.K. is their latest creative effort,” Paradise Marketing CEO Dennis Paradise said. “Paradise is proud to bring Fresh + Sexy to adult retailers nationwide and help our customers develop departments devoted to sexual wellness accessories like these. It’s a growing market with high demand!” W.K., known across the country as the King of Partying, has a unique charm and unconventional delivery that will help give his unique and diverse fan base a new reason to party hard with confidence. “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new,” W.K. said in a statement. “Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”  Energizer Personal Care Fresh + Sexy is available in a 20-count singles box, 24-count travel pack, and 40-count tub ideal for point-of-purchase display. Retailers are encouraged to take advantage of this eye-catching colorful packaging by displaying Fresh + Sexy in high-traffic areas to promote impulse purchases and add-on sales. Fresh + Sexy also is available in convenient clip strips and a standing floor display. All product and related merchandising materials will be available for shipment approximately Dec. 15. "This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted,” Energizer Personal Care said in an official statement. “Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”  For product information, email tmcgowan@paradisemarketing.com or visit ParadiseMarketing.com.